About Toni Higginbotham


Toni Higginbotham is recognized as one of Australia’s leading casting directors.

Starting out in television drama on “A Country Practice” at only 17 she went on to personally cast Cate Blanchett in her first series Heartland, Simon Baker in E Street, and Geoffrey Rush and Sam Neil in Frontier all before she was 29. From casting at the ABC, to reality TV, drama series, short films and TVCs, Toni has a breadth of experience across all platforms.

Toni Higginbotham Casting opened its doors in Sydney’s Woollahra 20 years ago, quickly becoming one of the most sought-after commercial casting agencies. Still operating from the very same premises, Toni has expanded to both Melbourne and the Gold Coast. Given her success casting some of the largest Australian, American and European campaigns, it was only a matter of a time until she launched nationally.

Toni’s passion for the advertising industry, her genuine interest in building client relationships and ability to understand their needs, enables her to deliver the right actors to the brief. Every time.

Over the years, her campaigns have been awarded at Cannes, AWARD, Clio and Caxton to name a few. Toni won the 1st Gold Pencil at AWARD for casting over 1200 people in Droga5 “The Regulars” for Victoria Bitter. She brought the Samsung VR experience to Cannes Lions 2016. Also receiving a nomination at Cannes in 2017 for Apple’s first Australian TVC “First Dance” whereby Toni undertook a nationwide casting search.

Toni and her staff make sure every element of the job is covered from beginning to end.